Media analytics company MediaBrain has appointed Carol Hinnant, former chief revenue officer of Comscore, to its board of directors, effective immediately.

Hinnant is current chair of the board at Rave Me Away and she is Exec in Residence at Progress Partners.

Before Hinnant took on these two roles, he spent 18 years at Comscore and Rentrak; the former was acquired by Comscore in 2016. He worked as chief revenue officer for four years out of that time, starting in November 2019.

Mark Green, co-founder and CEO of MediaBrain remarked: "Carol's decades-spanning career in media, which garners much time and many roles in business development, sales, and big data measurement at six media and entertainment firms provides vital commercial insight for our board and executive leadership team.
"Her experience will be instrumental in demonstrating the value of MediaBrain's skills in cross-platform planning, buying, and monitoring to both media buyers and sellers.”

Hinnant said, "It's an honor and a thrill to join MediaBrain's board of directors at this exciting time in the company's growth. They are pioneering leaders in infusing the latest data sources and metrics into timely, accessible applications for media planning and management.
This neutrality allows the company to serve all media buyers and sellers because it does not favor one over the other."